Brandelyn and Joseph

August 19th, 2008

In the early part of this year things were getting a little tight. There weren’t a lot of weddings going on, and my marketing was not what it should have been. What marketing I had been doing, contacting wedding planners, distributing sample DVD’s and cards, didn’t seem to be paying the kind of dividends I’d hoped for.

Ends have to meet though, so I took a second job (apart from my regular job as a maintenance engineer at a local hotel) delivering pizza for a local pizza house. Driving home from a delivery an evening in late May, I ended up behind a car with a magnetic advertisement on the back of it. “Happily Ever After by Allison” Oh, a wedding planner. How interesting… I quickly copied the number down and called her up the next day.

After talking with Allison I send her a sample DVD. She is very impressed. Says she has a wedding July 6th, wants to know if I’m interested. Says the groom plays in the NFL. Used to play for the Seahawks. Now plays for the Cardinals.

“Am I interested?” I don’t want to seem like I’m making sport of Allison here or anything, but “Am I interested?” What a silly question. A little over a month later on July 5th I traveled to a ranch in Redmond and filmed the wedding of Joseph and Brandelyn Tafoya. A trusted friend and accomplished videographer in his own right, Lyquoc came with me to run second camera and shoot some guest video messages for the bride and groom.

I kind of wanted to use these videos as an example of the features of the Silver and Gold Wedding Video Packages I offer. The Silver comes with a Pre-Ceremony Establishing Montage and a Post-Ceremony Montage. Here is the Pre Ceremony Establishing Montage from the video which leads directly to the ceremony -

Flowing from this directly in to the bridesmaids and groomsmen entering, and the bride walking down the aisle lends a dynamic to the video that is very entertaining while capturing the uniqueness of the occasion. I do offer a scaled down “Economy” package that doesn’t come with these extended montages, and those who chose the Silver package often opt for the Highlight Reel as opposed to the Establishing Montages. The more I do these, the more I like doing them, the more I’d like to try and work them in to even the economy package. Problem being, the rate for the Economy is so inexpensive that if I do these montages, (along with the custom DVD menu’s and art design included with every package) I log my hours and barely end up clearing minimum wage. That path leads straight to burnout.

Every wedding is different. So is every wedding video. This one starts at the very tail of the ceremony and heads to the reception. With a few stops on the way.

This wedding really was beautiful. Lyquoc and I captured so much great footage I felt pressured to include all of it in these montages but knew there was no way. I was able to save a lot of things just for the Highlight Reel, which is here -

Lofa Tatupu and I at Joe Tafoyas Wedding

So there it is. The Tafoya wedding complete. It was great filming Joseph and Brandelyn’s wedding, and it was clear there was a lot of love in the air. We spotted a couple of guys that were fairly obviously pro football players, though didn’t recognize most of them. I went ahead and asked for a picture with the one I did recognize.

Go Seahawks!!!

 

DVD Cases – Recycle?

August 5th, 2008

Weddings make up the vast majority of the work I do, especially over the summer months. I feel the product I offer is of quality, and well worth the rates I charge. There are many components of the wedding video process, from consultation, the day of the event, and post production.

Post is by far the most time consuming aspect of production. Log and capture footage, editing, encoding, DVD authoring, and almost finally, DVD art, and DVD sleeve design.

Which brings me, in my meandering roundabout fashion, to the subject of “recycling” DVD cases.

Many months ago a friend who worked for a giant video rental house asked me if I had any use for several hundred DVD jewel cases. I thought “Sure, why not?” A few days later he brings me several 30 gallon plastic garbage bags full of cases. I thought it was pretty awesome, they were just going to throw these things away! Here I am, a young entrepreneur who could use lots of exactly what they were sending to the landfill.

Unfortunately I realized when I got the cases home, they were smeared with logo branding imprinted in every single one…

Okay, so they wouldn’t work for a finished product. Over the next months I would use them for personal projects, backing up DVD’s for myself, and the occasional family member or friend. Paying clients did not get these cases. I felt the logo inside was tacky, and did not want myself or my clients to associate that word, and the feelings it evokes, with anything related to my business or product.

Now I am out of non-imprinted DVD cases. What to do? A box of cases is inexpensive, cost isn’t the issue here. The issue is that I still have stacks of unused blockbuster DVD cases in a box collecting dust. Should I just throw them away? This seems irresponsible to me, as plastic isn’t becoming any more plentiful, nor are the areas of land designated for the storage of unwanted plastic.

Possible solutions:

1. Print an insert with chapter and feature listings, like in a movie DVD. This will cover the offending brand logo.

Allison had a suggestion which I thought was brilliant, and will likely end up implementing regardless of the current issue…

2. Allison’s idea; include an invitation to the wedding as the insert inside the DVD case! This will cover the logo, as well as adding to the overall awesomeness of the package.

3. Don’t use the cases.

It gets me thinking. Does it really matter that there is a brand logo inside the DVD case? Are people really going think of my product as sub-par because I would be using “recycled” DVD cases? Is it even an issue? Will people even notice the logo, when presented with a DVD of their own wedding day?

It’s not like the cases are in terrible shape. None of them are torn, ripped, scarred or damaged in any way. They’re just not new, and they have a corporate logo stamped inside.

So here is the call to action; let me hear your voice. Whether you are a friend, fellow videographer, an independent business owner like myself, even a potential or past client! Share your views on this subject. I’m really interested to hear how others feel about this.

As for whether I will use these cases or not… for now I think they will continue to gather dust. I’ll head to the store tomorrow to pick up some fresh cases for the DVD’s that are currently burning in my drive.